MailerLite Email Marketing Review 2023
Table of Contents
Overview
MailerLite has carved a niche for itself as an affordable and user-friendly email marketing platform suitable for small to medium businesses and beginners alike. The platform, in spite of its ease of use and affordability, doesn’t compromise on providing powerful tools and features for comprehensive email marketing.
Key Features
Email Campaign Creation
MailerLite’s intuitive user interface facilitates the seamless creation of email campaigns. It includes diverse blocks and customizable fonts, allowing users to design engaging emails. Its rich text and HTML editors, combined with easy monetization options, make it a compelling choice for versatile campaigns.
Landing Pages and Forms
The platform provides easy-to-use tools for creating landing pages and forms. Notably, its Forms app can build email lists through pop-ups and embedded forms, adding to the robustness of your email marketing efforts.
Analytics and Reporting
MailerLite’s analytical tools may not be the most advanced in the market, but they’re robust enough to cover basic stats and automate reports. This ensures you keep a finger on the pulse of your email campaigns’ performance.
Support and Accessibility
The software is supported by 24/7 customer service that includes email, live chat, a Knowledge Base, and the MailerLite Academy. Unfortunately, it doesn’t provide phone support.
Pricing Structure
Free Plan
MailerLite’s free plan includes valuable features that allow businesses to experiment and test the platform before committing financially.
Paid Plans
The premium plans unlock a suite of advanced features and provide unlimited emails, priced reasonably. There’s also a 30% discount on annual payments.
User-Friendliness
The MailerLite platform is highly praised for its simple and intuitive design. However, some users have reported that the landing page editor and automation process may require some adjustments.
Strengths and Limitations
Strengths
The strengths of MailerLite lie in its affordable pricing, user-friendly interface, and impressive feature set. Its deliverability rates are good, and it offers three editors for personalized campaigns.
Limitations
MailerLite, while boasting numerous strengths, has a few limitations. Its deliverability rates lag behind some competitors, and its landing page editor and automation process can be slightly tricky to use.
Pros and Cons of Using MailerLite
Pros:
- User-Friendly Interface: MailerLite’s interface is intuitive and easy to navigate, allowing even novice users to create effective email marketing campaigns.
- Affordability: It offers a competitive pricing model, with free plans available and affordable options for small businesses.
- Robust Features: Despite its simplicity, MailerLite provides a wide range of advanced features, including automation, campaign creation, landing pages, and forms.
- Support for Multiple Languages: The platform supports multiple languages, including Hebrew and Arabic.
- Solid Deliverability Rates: Multiple reviews mentioned that MailerLite has good deliverability, ensuring your emails reach the recipients’ inboxes.
Cons:
- Limited Advanced Options: Although it has many robust features, it lacks some advanced options compared to its competitors.
- Support Limitations: While it provides email and live chat support, it does not offer phone support.
- Deliverability Concerns: Some reviews suggest that MailerLite’s deliverability rates may not be as high as some competitors.
- Free Plan Limitations: While the free plan offers valuable features, it lacks some features available in the paid plans.
In conclusion, while MailerLite provides a wide range of features, it’s essential to assess your business’s specific needs before choosing an email marketing platform. Different platforms might be better suited to different businesses based on their unique requirements.
Comparison to Competitors
When you look at the email marketing landscape in 2023, you’ll find that there are several robust options available. Each of these competitors to MailerLite brings its unique set of features, strengths, and weaknesses to the table.
ActiveCampaign
ActiveCampaign is a platform renowned for its CRM and advanced automation features. It provides more complex automation sequences than MailerLite, making it a more suitable choice for businesses with intricate marketing strategies. However, its robust features may make it less user-friendly than MailerLite, particularly for beginners.
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GetResponse
GetResponse is known for its webinar hosting capability, which isn’t offered by MailerLite. However, if this isn’t a requirement for your business, MailerLite’s affordability and ease of use might make it the more attractive option.
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Mailchimp
Mailchimp, often considered the industry standard, offers more advanced reporting and analytics compared to MailerLite5. However, Mailchimp’s pricing tends to be higher, especially for larger businesses.
ConvertKit
ConvertKit excels when it comes to content creators, providing more specialized features like content upgrades and incentives for sign-ups. However, for small businesses and beginners looking for a user-friendly solution, MailerLite still holds its ground.
Moosend
Moosend is another platform that offers a very generous free plan and advanced automation features. But some users might find MailerLite’s interface to be more intuitive.
AWeber
AWeber offers excellent customer support and a wide variety of templates, but some might find its segmentation capabilities not as robust as MailerLite’s.
In conclusion, while MailerLite provides a balance of affordability, simplicity, and essential features, the choice of an email marketing platform should primarily depend on your specific business needs and objectives.
Frequently Asked Questions (FAQs)
Q: What are the notable features of MailerLite?
MailerLite offers several features, such as easy email campaign creation, landing pages and forms creation, basic analytics, and robust support options.
Q: What is the pricing structure of MailerLite?
MailerLite has a free plan and several paid plans. The cost for the paid plans is based on the number of subscribers and features required.
Q: How user-friendly is MailerLite?
MailerLite is known for its user-friendly interface, making it accessible even for beginners in email marketing.
Q: What are the strengths and limitations of MailerLite?
The strengths of MailerLite include its affordability, user-friendly design, and valuable features. Limitations include slightly lower deliverability rates compared to some competitors and a less comprehensive landing page editor.
Q: How does MailerLite compare to competitors?
MailerLite is a more affordable and user-friendly alternative to competitors like ActiveCampaign, Sendinblue, and GetResponse, although it may lack some advanced options these platforms offer.
Q: What kind of customer support does MailerLite provide?
MailerLite offers 24/7 support through email and live chat. Additionally, it has a Knowledge Base and a MailerLite Academy for self-service help.
Q: Does MailerLite offer a free trial?
Yes, MailerLite offers a free plan that includes valuable features for beginners or small businesses and paid plans for access to unlimited emails and more advanced features.
Q: Is MailerLite good for small businesses?
Yes, MailerLite is particularly popular among small businesses due to its affordability, ease of use, and scalable features.
Q: What kind of analytics does MailerLite provide?
MailerLite provides straightforward analytics that covers basic stats about your email campaigns, including open rate, click-through rate, and subscriber growth.
Q: Does MailerLite support automation?
Yes, MailerLite supports automation, allowing you to send personalized emails based on subscriber activity.
Final Verdict
MailerLite presents itself as an affordable and easy-to-use solution for small businesses and beginners in the email marketing arena. While it may not offer some of the advanced features of its competitors, its affordability, versatility, and user-friendly design make it a compelling choice.