MailerLite Website Builder Review 2023
Table of Contents
Introduction
In an era where a brand’s digital footprint defines its reach and reputation, selecting the right website builder becomes pivotal. Amidst the myriad options available today, MailerLite’s Website Builder emerges as a frontrunner for many. It boasts a seamless blend of simplicity, versatility, and affordability. But does it truly stand out in the saturated market of website builders? Let’s embark on this detailed exploration to uncover the truth.
Key Features
- Drag & Drop System: Gone are the days when you needed a deep understanding of coding to build a website. MailerLite offers an intuitive drag-and-drop system, allowing users to create custom layouts by merely shifting content blocks. This feature is particularly beneficial for those who prioritize a smooth, hassle-free design process.
- Engagement Tools: What truly sets a website apart are the interactive elements that keep a visitor engaged. MailerLite doesn’t disappoint here. With options to integrate quizzes, surveys, and animations, your site is not just a static page; it’s an interactive platform that ensures your visitors are not just viewers but participants.
- SEO & Traffic: A beautiful website is of little use if it’s buried deep in the search engine results. With MailerLite’s emphasis on blogging and search engine optimization, your site stands a better chance to rank higher, ensuring visibility and organic traffic. They’ve strategically integrated blogging as a tool to enhance your site’s SEO capabilities.
- Integrated Email Tools: Building a website isn’t just about showcasing content—it’s also about fostering relationships with your visitors. MailerLite integrates email tools that make lead collection seamless. These tools don’t just accumulate contacts but enable you to build lasting relationships through consistent engagement.
- Monetization: Digital entrepreneurs will find MailerLite’s monetization options particularly enticing. Whether you’re selling e-books, courses, subscriptions, or even promoting an app, MailerLite has you covered. Their e-commerce blocks, coupled with Stripe integrations, ensure a smooth transactional experience for your customers.
- Custom Code: For the tech-savvy who wish to go beyond the templates, MailerLite offers custom code injection. This allows for the integration of third-party tools such as live chat, analytics, and other widgets, enhancing the overall functionality of your website.
Building a Website in 5 Steps
Building a site with MailerLite is broken down into five straightforward steps:
- Selecting and Customizing Templates: With an extensive gallery of templates to choose from, you begin by selecting a design that resonates with your brand. These templates aren’t rigid; they’re the starting point that you can customize extensively to truly make it your own.
- Making Design Choices: Here’s where your creativity comes into play. By choosing specific blocks, dragging them to the desired position, and playing around with elements like colors, fonts, and spacing, you can give your website the desired aesthetic appeal.
- Personal Touches and Branding: No two businesses are alike, and your website should reflect that unique identity. With MailerLite’s icon library, animations, and a built-in photo editor, you have the tools to add that special personal touch, ensuring your website resonates with your brand’s voice.
- Publishing Considerations: One of the significant pain points of website building is hosting. MailerLite eliminates this concern by offering scalable hosting. With no limits on visitors or storage and the assurance of SSL certificates, your website’s backend is in safe hands.
- The Potential of Multiple Websites: Why stop at one? If you’re an entrepreneur with multiple ventures or simply someone who loves to compartmentalize, MailerLite gives you the liberty to create multiple websites and landing pages, ensuring each of your projects gets its unique digital space.
Usability and User Experience
Navigating the complexities of web design can be daunting. Thankfully, MailerLite’s interface offers a user-centric experience that turns novices into web designers in no time.
- Intuitive UI/UX: The primary dashboard is clean, with labeled icons leading users straight to their desired actions. Everything from selecting elements to changing background colors is a few clicks away, eliminating the tedious hunt through layers of menus.
- Mobile Responsiveness: As mobile traffic continues to rise, having a mobile-friendly site is non-negotiable. MailerLite ensures templates are automatically adjusted for various screen sizes. Plus, a real-time preview mode allows you to see how your site appears on different devices.
- Integrated Help Tools: If you ever feel lost, the platform provides hints, tips, and tutorials right where you need them. There’s also a responsive chat feature, ensuring expert guidance is a click away.
- Regular Updates & Feedback System: In response to evolving user needs, MailerLite continually updates its interface. They have a robust feedback system where users can suggest features and vote on proposed updates, making it a collaborative effort between the platform and its community.
Pricing and Plans
In today’s competitive landscape, pricing plays a significant role in decision-making.
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- Free Plan: A boon for startups and individuals, MailerLite offers a free plan. While limited in some features, it provides enough to get your site off the ground and experience the builder’s capabilities.
- Premium Plans: As your needs grow, you can choose from a range of premium plans. These not only unlock advanced features but also offer priority support, ensuring you get the best bang for your buck.
- Transparent Pricing: No hidden charges, no surprise renewals. MailerLite believes in transparent pricing. What you see is what you pay for. Each plan’s features are clearly outlined, ensuring you’re aware of what you’re getting.
- Money-back Guarantee: Hesitant to commit? MailerLite offers a 30-day money-back guarantee. This allows you to test the platform extensively, and if it doesn’t match your needs, you’re free to claim a refund.
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Support and Community
Behind any great product is an equally outstanding support system.
- 24/7 Customer Support: Regardless of where you are or when you’re working, MailerLite’s team is available around the clock. From technical hitches to design guidance, they’ve got your back.
- Knowledge Base & Tutorials: If you’re the type who loves to self-learn, their expansive library of articles, video tutorials, and FAQs will be a treasure trove. From the basics of web design to mastering MailerLite’s advanced features, they’ve documented it all.
- User Community: Join the MailerLite user community—a space for users to share ideas, ask questions, and showcase their creations. It’s not just about getting support, but also about being part of a like-minded digital collective.
List of Pros and Cons
Understanding the strengths and limitations of a tool is essential for making an informed decision. Below, we’ve broken down the primary advantages and potential drawbacks of using MailerLite’s Website Builder in 2023:
Pros:
- Intuitive UI/UX: User-friendly interface that caters to both beginners and experienced users.
- Affordability: A free plan is available, and premium plans offer competitive pricing with transparent terms.
- Mobile Responsiveness: Automatic adjustment of templates for various screen sizes ensures a seamless mobile experience.
- Integrated Help Tools: Immediate access to hints, tips, and tutorials, reducing the learning curve.
- Email Marketing Integration: Smoothly combines website building with email marketing tools, streamlining digital campaigns.
- Regular Updates: Constantly evolving with user feedback to bring the latest and best features.
- Robust Support System: 24/7 customer support, a comprehensive knowledge base, and an active user community provide all-around assistance.
- Drag & Drop Builder: Simplifies the design process, allowing for quick website creation without requiring coding skills.
- Advanced SEO Tools: Built-in tools to help optimize your site for search engines and improve organic reach.
- Custom Code Injection: Offers flexibility for those with coding knowledge to enhance site functionality and design.
- Global E-Commerce Features: Allows selling to an international audience with a Stripe integration that supports 135+ currencies.
- Zero Transaction Fees: Retain more profits by not having the platform take a cut from your sales.
- Comprehensive Analytics: Track visitor interactions effectively, providing actionable insights for improvements.
- Unlimited Storage and Traffic: Premium plans offer unrestricted storage and visitor traffic, making it scalable for growing businesses.
- Automated Email Features: Integration with MailerSend for transactional emails adds value for e-commerce users.
- Monetization Tools: Variety of features to help generate revenue, including selling digital and physical products and even offering subscription services.
- Multiple Website Building: Allows users to create more than one website or landing page, enhancing online presence versatility.
With these enhanced benefits, MailerLite’s Website Builder demonstrates a robust offering that caters to a diverse range of needs for both novices and professionals alike.
Cons:
- No Direct Website Migration Tool: While MailerLite is easy to use, the lack of a direct migration tool means users switching from another platform have to recreate their site manually.
- Limited Free Plan Features: While the free plan is generous, some advanced features like blogs or using custom domains are behind a paywall.
- Template Restrictions for Free Users: The most enticing templates might only be available for paid plan users, limiting design options for those not wanting to upgrade.
- No Native Live Chat Integration: While there’s an option for custom code injection to add tools like live chat, there’s no native integration, which might be simpler for some users.
- Learning Curve for Advanced Features: For users new to digital marketing or website building, there might be a slight learning curve to fully utilize all of MailerLite’s offerings.
- Reliance on Stripe for E-commerce: While Stripe is a major payment gateway, the exclusive reliance on it might not cater to those who prefer other payment methods or have an existing setup with another gateway.
- No CMS Capabilities: Users looking for a more comprehensive content management system might find MailerLite’s Website Builder a bit lacking.
- Scalability Concerns for Large E-commerce: Bigger online shops with a vast product range might feel restricted or require third-party integrations.
- Fewer Advanced Design Tools: Professional designers might find the design tools a bit basic compared to more specialized website builders.
- Lack of Integrated Apps and Plugins: While custom code can be injected, the absence of a plugin marketplace might limit the advanced functionalities some users are looking for.
- Dependent on External Email Verification Tools: Users might need external tools or services for comprehensive email verification, adding another layer of complexity to their workflow.
- Custom Code Skills Required for Advanced Integrations: While it offers great flexibility, the need for custom coding to achieve some integrations could be a barrier for non-tech-savvy users.
It’s crucial to weigh these considerations against the platform’s many benefits to determine if MailerLite’s Website Builder aligns with your specific needs and preferences.
By weighing these pros and cons against your specific requirements, you can better determine if MailerLite’s Website Builder aligns with your web design aspirations for 2023 and beyond.
Other Email Marketing Platforms to Consider
In the ever-evolving realm of email marketing, MailerLite stands out, especially with its integrated website builder. However, various platforms cater to distinct business needs. Here’s a snapshot of other noteworthy options:
AWeber: A veteran platform known for its user-friendly interface, ideal for small businesses.
ActiveCampaign: Not just an email tool but a robust CRM solution integrated with sales and customer service features.
ConvertKit: Tailored for creators, this platform aids in audience growth and content monetization.
GetResponse: An all-in-one marketing platform offering everything from email tools to webinar hosting.
Mailchimp: A popular choice, providing a comprehensive range of features suitable for all business sizes.
Moosend: A favorite for startups, boasting an intuitive design editor and affordable automation tools.
Sender: Emphasizing simplicity, Sender is for those seeking quick setups without complexities.
SendX: Known for its affordability and user-friendly features, including pre-designed templates and heat maps.
EmailOctopus: A budget-friendly option providing essential email marketing tools.
Benchmark Email: Prioritizes user experience with customizable templates and real-time reporting.
It’s crucial to explore and compare these platforms, ensuring you find the best fit for your business needs and budget.
Frequently Asked Questions (FAQs)
Navigating the world of website builders can often come with a flurry of questions, especially when considering a multifaceted tool like MailerLite’s Website Builder. To assist you in gaining a clearer understanding and address some of the most pressing queries, we’ve curated an FAQ section based on the most common questions we encountered in our review process.
What is MailerLite’s Website Builder?
MailerLite’s Website Builder is a user-friendly, no-code tool that allows individuals and businesses to create professional, responsive websites using drag-and-drop features. It’s designed for bloggers, creators, and small businesses to showcase their brands or sell products online.
How much does MailerLite’s Website Builder cost?
MailerLite offers a free plan with basic website-building features. For advanced features, the “Growing Business” plan is priced at $13.50/month, while the “Advanced” plan costs $27/month for 1000 subscribers, both of which offer unlimited emails. There’s also an “Enterprise” plan with custom pricing. Check the official website for the most up-to-date pricing.
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Do I need any coding experience to use the builder?
No, MailerLite’s Website Builder is designed for all skill levels. Users can create a website using pre-built blocks, arranging them on the page, and customizing them to their needs without any coding knowledge.
Can I sell products using MailerLite’s Website Builder?
Yes, the builder allows users to set up an online store to sell digital products, paid subscriptions, and even physical items using e-commerce blocks and Stripe integrations.
Does MailerLite’s Website Builder offer any SEO tools?
Yes, the platform provides SEO optimizations to make your website easily discoverable on search engines. Additionally, MailerLite offers resources and guides to help users understand and implement SEO best practices.
How does the platform handle email marketing?
MailerLite is equipped with world-class email marketing tools, allowing users to capture leads, nurture them with targeted email campaigns, and convert them into loyal customers.
What kind of support can I expect with MailerLite?
Live chat support is available for users on the “Advanced” plan. All users have access to an extensive collection of articles, guides, and tutorials to help them maximize the platform’s capabilities.
Can I use my own domain name with MailerLite’s Website Builder?
Yes, while you can publish to a free domain on the free plan, premium plans allow you to publish your website to a custom domain.
How many websites can I build with MailerLite?
The free plan allows you to build one website. However, paid plans offer the ability to create unlimited websites and landing pages.
Is it possible to migrate my existing website to MailerLite?
Currently, MailerLite does not offer a direct migration tool. Users transitioning from another platform would need to recreate their site manually using the platform’s editor. However, assistance is available from MailerLite’s experts to guide you through this process.
We hope that this FAQ section has shed light on any uncertainties or questions you might have had about MailerLite’s Website Builder. Remember, the digital landscape is continually evolving, so always keep an eye on official resources or reach out to MailerLite’s customer support for the latest updates and clarifications. If you’re contemplating taking the leap, being well-informed is your first step toward making the most out of your online presence.
Conclusion
In the vast ocean of website builders, MailerLite has carved a niche for itself. It strikes a balance between simplicity and capability, catering to both beginners and seasoned web designers. Its transparent pricing, coupled with a robust support system, makes it a go-to choice for many.
However, as with any tool, it’s essential to consider your specific needs and goals. If you’re looking for a user-friendly platform that offers a seamless blend of web design and email marketing tools, then MailerLite’s Website Builder may be the right fit for you.